Observer Drift is the appositely hazy moniker of Bloomington, Minneapolis' Collin Ward and
Corridors is his first full-length, outed during the opening moments of 2012. If it may have wafted on by discreetly then, here is now and now is time to indulge. Akin to Daniel Bedingfield, he writes quirky pop hits in his bedroom/ basement although that's just about where the similarities end: Ward works in a pizza place while Bedingfield – at least when last spotted – looked as though he'd chomped his way through a fair few, the floor of his 'workspace' potentially lined with empty, grotty, passata-stained cardboard crumpled beyond much recognition. More relevantly however in place of producing vaguely disconcerting garage hitz this particular wunderkind conjures the mood of a lonely buoy bobbing about awkwardly off the coasts of the Balearics, caught in devastating longing for attention like the reticent introvert amidst the glitterball flicker of a woefully sobre school disco. Such strong imagery may only be conjured by equally potent soundtrack and that's precisely what Ward has fashioned, the title-track providing the esoteric yet inviting highlight of a record brimming with genuine ingenuity.
