Battles
Why: If pelted through the PA with apposite gumpf and not puking up a hangover à la ATP's NBC then they may well go on to substantiate the above audacity...
When: Sunday, The Word Arena.
Explosions In The Sky
Why: Their previous two efforts in 2007's All of a Sudden I Miss Everyone and Take Care, Take Care, Take Care of yesteryear represent their most immediate and outstanding works to date. If festivals are all about "moments" then theirs is sure to be one in time to rue if allowed to transpire without you.
When: Sunday, The Word Arena.
Kwes.
Why: Did he already go get over that crippling anxiety exhibited at earlier shows? Will he ever fully affront such apprehension? Does any of such rhetoric even matter if he's to air lgoyh? Come Saturday he'll bring some suitably gloopy electronica-flecked flow to Latitude's lakeside pitch.
When: Saturday, The Lake Stage.
Lana Del Rey
Why: Seriously: where else could you possibly be? Love; loathe; negate entirely: this one's as essential to the weekend as alimentation, alcoholic lubrication etc.
When: Friday, The Word Arena.
Perfume Genius
Why: He came to The Great Escape with little more than his trusty Nord and left with a plentiful duct's worth of tears and some hysterical cheers in his knapsack. As valid an alternative to Obelisk Arena headliner Paul Weller as any.
When: Sunday, i Arena.
Sharon Van Etten
Why: Regarding Sharon Van Etten's songwriting swing less is indubitably more although when it comes to the live show she purely couldn't evoke any more love. One of the most startling artists operating contemporarily and a truly delightful character to boot.
When: Saturday, The Word Arena.
Yeasayer
Why: New cut Henrietta feels daubed with the off-kilter punk-funk of fellow New Yorkers Liquid Liquid and the erraticisms of Battles' back catalogue. Read above and you'll immediately distinguish that as something quite complimentary.
When: Friday, The Word Arena
Zun Zun Egui
Why: If in need of a proverbial kick in the nomads [sic] to arise from the mire of snooze and day upon day of sozzlement, plump for the vivid frenzy of Zun Zun Egui!
When: Sunday, i Arena.
For further info on next month's Southwold shebang, the official Latitude site may be traced back to this precise online point, whilst a broad spectrum of ticketing options are available here.